About Affiong Williams
BIOGRAPHY
Affiong Williams, born in 1987 who hails from Akwa Ibom is one of the most successful female Entreprenuers in Nigeria.HOW SHE STARTED
After working for a small business incubator in South Africa, Affiong Williams returned to Nigeria to set up the fruit company.Launched in 2012, with an initial investment of 100,000 US dollars, Afiong’s business has grown to be a massive enterprise.
Her company, known as "Reel Fruit" sorts and sells neatly packaged dry food for human consumption. With neat crisps machines and well kitted members of staff, reel fruits definitely meet international standards. Reel fruits is currently estimating over 2.1 billion dollars
Reelfruit is an award winning brand winning both an international women in business competition in Netherlands, as well as an SME Exhibition (creative focus) in Lagos, Nigeria.
Apart from her initial start-up capital, she was able to get funding from friends and family. In December 2012, she secured a 5000 euro grant from a women in business competition in Netherlands.
In a recent Interview with CNN’s Women of Africa, the entrepreneur and wife of Paga Founder, Tayo Oviosu, lets into her world and plans. She Shares Her Ambition:
“All our profits are basically put back in the business, we have large ambitions of growing and scaling into being a large agric business so right now we are very concerned about growth and we use all the money we make in the company to achieve more growth.”
HER PLANS ON GIVING BACK TO THE COUNTRY
“It is definitely important to me that my business is benefiting the country in some way. I think that besides introducing novel products to Nigeria, being able to create a profitable and large business has a lot of impact and implications that are positive for the country in terms of jobs tax and all these things and I think as I become more of a success everybody does.”Follow @Storytellerngr
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